Rolex Ranks First in the Global RepTrak 100 for the Fourth Year

In 2006, the Reputation Institute has published an annual study of corporate reputation, named as the ‘Global RepTrak 100’. This annual study ranks the world’s hundred most reputed companies. The Reputation Institute or ‘RI’ is the leading analytics, date and insights platform that powers global companies for building credibility all across the globe. The 2019 ranking exhibited an approximately one-point increase in the RT100 companies’ reputation. Although it is considered as an improvement, it is not that great enough to counterbalance the average record of 1.4point decline in 2018.

It’s no secret that Rolex is a universally recognised brand, highly esteemed and coveted for its premium quality and technologically upgraded watches. While nearly all Rolex watches tend to hold its value with time, some may even appreciate with age. Thus, many people often choose to ‘sell Rolex in London’ or ‘where can I sell my Rolex watch’ in a hard-up situation to raise some quick cash. However, for the fourth year, the brand successfully maintained its position as No.1 in RT100.

Factors that Make a Company Reputable

The list of the most reputable company is compiled using complex metrics. According to the Chief Reputation Officer of RI, Stephen Hahn-Griffiths, the companies that are enlisted in Global RepTrak 100 ideally should:

•    Upraise positive perception of the company

•    Prioritise corporate responsibilities

•    Leverage substantial leadership

•    Be ethical

•    Engross market influencers.

However, this year the rankings just have been revealed. And, Rolex again achieved the first position for the fourth year, thereby making it the most reputed company in the world.

Rolex is not only the wristwatch company to come out on the Top 10, but also, the only luxury assets enterprise and the Swiss company to make the Top 10. While Rolex is not fond of broadcasting its breakthroughs, the brand has always tried to stay aloof from any controversy.

 However, according to the Reputation Institute, one significant feature of the most reputable companies in the world is ‘transparency’. Although transparency has never been a strong suit of Rolex, it does not seem to have influenced Rolex’s unwavering reputation the least.

What Made Rolex Number 1 in RT100’s List?

The Geneva-based Swiss manufacturer-Rolex has made collaborative efforts to remain true to its roots in the luxurious lifestyle that it constitutes and alluring to the yearning masses at the same time. Stephen Hahn-Griffiths asserts that the practice of sponsoring by Rolex achieved ‘testimony’ figures, as well as high-end events, have aided in keeping their reputation flourishing.

Rolex partnered with brand ambassadors such as the filmmaker James Cameron, Michael Buble (singer), Lindsey Vonn (skier) and Sylvia Earle (biologists). While the brand has coupled its renowned name with prestige and fame of its brand ambassadors, people typically think well of it. Moreover, the brand’s highly effective advertising campaigns that emphasise the iconic and everlasting nature of its watch designs are indeed influencing their reputation even well.

Are you looking to sell your Rolex watch?

For those who are looking for ‘how to sell my Rolex in London’, get in touch with the most trusted Rolex buyers in London or anywhere in the UK. With a reliable Rolex dealer, you are likely to receive a professional and seamless service, thereby selling your watch for a competitive price in the pre-owned market. Thus, you can begin the process of selling your Rolex or ‘sell Rolex London’ today by filling up the online form of a trusted Rolex buyer to obtain a price quote. If you are happy with it, you can proceed with the transaction either online or via appointment without any hassle.

Also Read: The History of Rolex Cosmograph Daytona